A solid marketing foundation is key to a solid business. You, as an entrepreneur and master of your own domain, have to be cognizant of where you spend your time and dollars. Just like a house, you need a strong foundation that you can build on that will stand the test of time.
A solid marketing foundation is key to a solid business. Even the big boys like Pepsi and Coke realize this! If they get comfortable and let their marketing efforts relax, then sales will suffer, and they'll have to work twice as hard to get back their share of the market. You, as an entrepreneur and master of your own domain, have to be cognizant of where you spend your time and dollars. Just like a house, you need a strong foundation that you can build on that will stand the test of time. From this foundation, you'll be able to add on and up as your business grows. So here are the first 2 key elements to a solid marketing foundation, the Juicy way.
The best part about owning your own business is that you get to design your own “house”! Later, I'll give you two more juicy secrets to build your business on solid marketing ground.
Entrepreneurship – The Road Less Traveled
I believe that life is a journey, and just like any journey, it has some bumps in the road along the way. For me, those “bumps” came in the form of three layoffs in two years. I thought, “This is my life. I need to create a way for it to support me and bring me freedom and joy.” So… I started on that journey of entrepreneurship.What I Learned From A Glitch – And A Rabbit
How did I learn how vital it is to be conscious about your marketing? By working with entrepreneurs! In fact, it's the core strategy behind what I teach, and it’s why I named my business Conscious Marketing. But here's where my head got in the way of my heart: I had an extensive marketing background. I played hardball with some of the top advertising agencies. I thought I had it going on! I didn't think I needed any help from a coach or a mentor, because I already had all the answers. I was wrong.Everyone Needs a Soapbox!
I was kicked out of corporate America. Literally. I was let go three times in two years! It was difficult at the time, but now I see - the struggle had a purpose. Because of that trial, I found my true calling: helping business owners find their voice, get on that soapbox, and attract in their ideal clients like moths to light.