TikTok is the video app that is famous among the GenZ. It has been growing its young generation users. Many brand marketers have been waiting for the platform’s ads to connect with the user.
However, later TikTok has launched a beta in advertisement options and has a capacity that helps to grow in markets. This made western countries use the beta version of advertisements, which allows them to increase their brand value.
Biddable Ads
Most of the social media applications have some type of biddable ads where it is like anyone can set and run the ad by themselves. This was a great way for the brand owners to run the advertisements by themselves. In 2019, TikTok has introduced beta ads of the managed service platform which had brought TikTok into the ad space. Already we know that TikTok is a video-based one, were advertisements or in the form of video clips and this makes more ads. TikTok ads have started with the regular ads but now the minimum you have to run the ad for $500.
TikTok advertisement types and their action model
CPC (cost per clicks)
CPM ads
CPV (cost per views)
You can run the advertisement depending upon age, gender, location, and targeting depends upon the time. TikTok has three other ad formats, which will have a larger budget.
Brand Takeover
This type of advertisement will appear when the TikTok application is opened. You can also make users redirect to the place you like. The use of a brand takeover advertisement is limited to per day per advertisement. Grubhub tried this type of advertisement to install their mobile application during the testing phase of TikTok. You can buy TikTok views where you get many users to view and get engage with your profile.
Hashtag Challenge
Hashtag challenger is completely user-generated content that is used for the challenges, and hashtags are used related to the challenges. This tends the users to create and share the content using the platform.
Branded Lenses
Similarly to Snapchat and Instagram, TikTok branded lenses will make face filters that help more to the users. It has been estimated that more than 2.6 million adult users use the TikTok platform. It has explosive growth in TikTok till now. It is good for the brand that targets teens to invest in TikTok using the influencers and by buying creating challenges.
