The Foundation to Sales Success in Today's Economy

Selling in today's economy requires a strong foundation in order to succeed. Your attitude, which stems from your individual beliefs, is the foundation for productivity and sales.

Do you believe in yourself? Do you have faith in your organization, the team, and the products and services that you sell? Do you trust there is a market out there for your goods and services?

The answers to these questions will determine the sales results you achieve. Plainly, it is your beliefs that determine your attitude. Your attitude determines how you feel which in turn determines the actions you take. Subsequently, the actions you take determine your end results whether it is sales related or not.

If you are not getting the sales results you seek, then, the root of the problem lies with your beliefs and values. It is time to exam those beliefs.

Beliefs are often based on external influences such as the media, friends and family, work associates, customers, etc. External influences can negatively affect our values and beliefs. These influences are subtle and we may not be aware of them.

The media reports that organizations are cutting costs and downsizing. People are loosing their jobs. If you believe that your organization is headed in the same direction, you may also believe you will loose your job. These thoughts will definitely impact your attitude, the way you feel, the actions you take and your future accomplishments.

Neither I nor anyone else can change your personal beliefs. Only you can do that. The best advice I can offer you is to avoid harmful external influences and to maintain a positive outlook. Focus on the facts and choose the right road to a successful future.

If you truly believe in yourself, you will be far more confident and more aware of the current economic situation. You will not be easily swayed by external circumstances without some analysis.

You will certainly offer better service to your prospects and customers if you embrace the right attitude. You must strive for measurable results and believe in your organization, your team, your products and services, and most of all, believe that you are selling good value for the money. This is a winning attitude, the right attitude.

Even during uncertain economic times, you must continue to work hard in that market and attain fundamental results. It is imperative you believe in your organization and the people and products. If you don't demonstrate faith in your working family, it will be reflected in your sales approach.

Your attitude and body language are personal advertising for the services you provide. Ensure your representation is positive and productive.

The current economic conditions make it more difficult to market your products and service, however, rest assured, selling during this uncertain economy is not a waste of your time. You must persevere and find a new, perhaps better way to penetrate the market.

Go after the sales results you desire. It is inevitable that with the right attitude success is just around the corner.